Dean shares principles and practices he uses to be wildly successful in an industry known for failure.

Dean Hankey, The Marketing Magician, SPEAKtacular EnterTRAINER & ImpleMENTOR, and  Author, Expert, Speaker and Entrepreneur is known as America’s trusted small business “Marketing Magician & Re-ELATIONomics VIP Leadership Expert!” He has traveled around the globe performing, presenting, entertaining, educating, speaking, teaching, preaching and nagging about the “Proven, Powerful, Profit-Producing Principles of People Performance & Persuasion Power Unleashed”.

Dean has nearly 50 years and over 30,000 live professional presentations & success solutions for some of the largest companies and organizations on the planet. He is is multi-passionate, and multi-gifted!  His current heart-throb is Pay it Forward and Profit, which has generated over $20 million for charitable organizations worldwide.

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– Why we use 3-Step formulas for optimized learning
– Use these principles in all areas of your life
– Make more deposits than withdrawals
– Value added must mean something to THEM, not just you
– Celebrate and love on others, even just with acknowledgement
– The “Love Bag” idea
– Helping make the magic happen for others
– Leveraging the VIP model (in Gold Nugget section below)
– Giving & serving feels good
– Free and easy, no-risk money
– Mastering the “Yes”
– CEO: Chief Experience Opportunity
– T4 Connections: Time, Talent, Treasure, Trust

– Compartmentalizing God in our lives
– Surrendering our offenses to God
– The secret to his success
– A life of victorious expression
Connect, Communicate and Convert Like Crazy
– Question your way to Success
– “What does that mean?” vs. “What would you have me learn?”


  1. If you don’t remember it, you won’t apply it.  If you don’t apply it, you won’t get results.  If you don’t get results, then other people aren’t transformed either.
  2. The V.I.P. process, which must be done in this precise order:
    Value: First and foremost always add massive ongoing and ongrowing incredible value.
    Impact: The value you add must generate massive positive, favorable impact – results & outcomes for others.
    Profit: Emotional, Spiritual, Relational, Intellectual, and/or Financial for everyone involved.
  3. Partner with local champion groups to help local charitable groups. Help them make meaningful contributions, and help the charitable group celebrate the champions in return.
  4. We are designed and optimized by God.  So if we fail to leverage the optimization that he provides, we miss maximizing our destiny.
  5. The secret to Dean’s success has nothing to do with the marketing…  It’s M.A.G.I.C.  Man and God in Communion.
  6. If you want a life of victorious expression, all you have to do is help other people every day.  Give them Love and Hope.

– Your job is always to make more deposits than withdrawals.
– Money is a weapon of mass instruction and value.
– You only get rewarded by helping others get the results they need.
– Never leave the site of a human interaction without creating value.
– If it doesn’t create value, even in marketing, stop doing it.
– We select where we allow our faith-walk to impact our life.

Dean’s simple 3-step process to Connect, Communicate and Convert Like Crazy – The Magic of Y.O.U.  Also, Learn to leverage your best and highest good by asking better questions with Question Your Way to Success.
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Welcome to the Spirit-Centered Business podcast where we blend the spiritual with the practical for supernatural results. The Next Age of doing business by being spirit-centered is coming together in collaboration, working with spiritual principles, and knowing our destiny.  We showcase experts in Spiritual principles, Business principles, or both.  Each week brings fresh inspiration and insight!

If you’re ready to align with your destiny and discover the destiny of your business, join us!  We are entrepreneurs, leaders, and business professionals who take the power of the spirit realm in our business seriously.  We go beyond just consuming information. We participate, activate, and engage with the supernatural with unbelievable results.  If you want to gather with like-minded professionals to activate spiritual principles and mastermind creative solutions to business challenges, #SpiritCenteredBusiness is your tribe. Go to to become a member today.

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Bralynn Newby, the Message Architect, is a Kingdom warrior called to release and activate voices held captive by fear, doubt and confusion.  She helps visionary influencers package their brilliance by:
1)  Designing your Platform of Influence
2)  Building sales funnels to Monetize your Message
3)  Activating the right systems and structure to transform more lives and make more money.

Bralynn is the creator and host of Spirit-Centered Business™, author of Planning to Profit; Architecting Your Unique Story into a Business you Love, and co-host of Kingdom Talks.

Connect with Bralynn at